Oracle Releases New CRM Software

[mazzy]

Oracle on Monday debuted a release of its customer-relationship-management software that offers sales reps tools for developing proposals and quotes, improving channel management, and aligning a company's sales and marketing staff.

Oracle says the emphasis in Oracle Sales, Oracle Marketing, Oracle Partner Relationship Management, and Oracle E-Commerce 11i.10 is on better integrating a company's sales efforts with its other operations. The new Oracle Audience Workbench, a component of Oracle Marketing, is designed to improve communication between a company's sales and marketing groups. The app helps build sales and marketing campaigns around common objectives and makes it easier for marketing departments to provide sales reps with information about leads generated through marketing campaigns, according to Oracle.

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